Concept and storytelling
We decide what story the piece tells and from whose voice. For Profoto, a Funko Pop! became the star of a light demo.
Profoto
Creativedirection for video
Everything decided before the camera rolls: idea, script, art, locations, talent and logistics. It is what makes a piece look and feel like film.
Script and storyboard
We write the script and plan each shot before the set. Every SMS3W video began with a problem, solution and application script.
SMS3W
Art direction
Look, set design, props and palette. For Lupita Tirado, the staging brought together Oaxaca’s architecture, styling and food.
Lupita Tirado
Location scouting
We look for places with character. For Videoplay we covered the desert, Paquimé and an old railway workshop in Casas Grandes.
VideoplayCasting and talent
We cast whoever lives the story. In the Tulum real estate film, one character moves through the house and the jungle.
Azen DesignProduction logistics
Permits, access and on-site coordination. At DEACERO in Mexicali, the shoot followed the plant’s safety protocols.
DEACERO, SMS3W e InvernaliaWhat you get before the shoot
A director’s treatment with the idea, script, storyboard, image and sound references, locations and schedule, so everyone arrives on set knowing which film we are making.
Moodboard · placeholder
Storyboard · placeholder
Palette and art · placeholder
Shoot plan · placeholder
Frequently asked questions
What does creative direction include?
Concept, script and storyboard, art direction, location scouting, casting and production logistics.
Can you work from my agency’s script?
Yes, we take your script into a shooting plan.
Do you scout locations and handle permits?
Yes, we scout and coordinate permits and access.
Do you cast talent?
Yes, we cast talent and characters for each story.
Is creative direction quoted separately?
It can be part of the production or separate. [ placeholder ]